It was over a decade of serving in the industry when Dina made the switch to academia as Assistant Professor of Advertising at the American University in Dubai. Soon after her academic debut, Dina was appointed as Academic Coordinator for the whole major.

 

a passionate ad woman at heart, Dina could not stay too far from the industry; In fact, Dina firmly believes that the education of a true creative must relate the professional to the academic in order to offer an engaging, current education that generates life-ready professionals.

 

Today, Dina, now a full professor of Advertising, curates an extensive list of extracurricular activities, The Brandvertising Series, that compliments her coursework and allows for exclusive, direct engagement with award-winning industry professionals, “keeping things real and offering life-ready education, outside the classroom”. Dina also actively serves as a member of the Board of Directors for the IAA UAE (International Advertising Association, UAE chapter) and as Vice President at the MEDEA (Middle East Design Educators Association). She regularly shares her insights in public seminars and talks and regularly writes for public platforms on creativitiy, branding, advertising, academia and more. Dina is also the Founder and main lead for ShesaysDubai, that aims to empower women in the creative industries through networking and mentorship programs.

 

Dina played a key role in the naming of AUD as University of the Year at the Dubai Lynx Festival of Creativity (2015, 2017 and 2018), all thanks to the effective student campaigns developed for her courses. Dina was awarded for Excellence in Teaching (2014) by the President of the university and for Professional Engagement (2015 and 2016) by the Provost office.

 

Today, Dina continues to breed award-winning design and advertising professionals;, her students, the #adbeasts, prove that passion is infectious,

every single day.